The Most Popular Amusement Park in Belgium Chooses Fortinet’s FortiGate, FortiAP and FortiPresence Integrated Solutions to Capture Visitor Intelligence and Drive Sales
Fortinet announced last March 25, 2015, that Bobbejaanland, the most popular theme park in Belgium, has selected Fortinet’s FortiGate® security appliance, FortiAP™ access points and FortiPresence™ wireless analytic solution to implement an innovative approach of using WiFi to capture intelligence and drive sales. Fortinet was chosen due to its products advanced capabilities, such as a customer engagement engine, presence and positioning analytics, robust security, and ease of management.
We have only scratched the surface of what we can do with the opt-in list and visitor analytics the Fortinet Wi-Fi system allows us to capture. Around 60-80% of visitors have Wi-Fi enabled on their phones. The Fortinet solution gives us amazing data for making real-time decisions. Throughout the day, park operations staff can watch the heat-maps, and direct mobile vendors, entertainers and cleaning crews to service high-density areas. While in low-density areas, they can delay opening a ride, lower ride frequency, or close early, reducing operational costs and equipment wear and tear.
In April 2014, Bobbejaanland deployed 30 of Fortinet’s FortiAP access points throughout the park to enable Wifi connectivity. Sixty percent were outdoor access points mounted on poles, while the rest were located inside restaurants and indoor amusements. This resulted in Wi-Fi coverage across 90% of the park, and provided PCI-DSS compliant connectivity for all of their fixed and mobile point-of-sale terminals.
We are pleased to count Bobbejaanland among our customers, which further proves our solutions are ideal for meeting the growing security and connectivity requirements of the retail industry. Our Fortinet’s Presence analytics solution uniquely combines statistical analytics with a sophisticated customer engagement engine, giving retailers like Bobbejaanland vital intelligence for activity planning but also enabling new-media marketing by driving engagement and sales through social Wi-Fi opt-ins.
Learn more about Fortinet Philippines